Implement These Local SEO Tactics For Your Beauty Salon or Wellness Practice

Now we have covered basic items for you to consider and potentially take action on in the previous blog, let’s look in more detail at specific things you can do regularly to help effectively market your day spa.

 

Optimise Your GMB Listing

You’ve set up or claimed your Google My Business listing, now be sure to populate your listing with all the relevant information.

Ensure contact details and opening hours are correct, update images and the business description.

And add a ‘Book Online’ button if you have an online portal! You want to make sure it’s easy for customers to book in, so can you integrate your booking system directly or add a direct link to your booking page.

Whenever you update your website or Facebook page with a Blog, Special Offer or business update, be sure to also add this info to your Google My Business listing as a Post.

Regularly adding these posts to your GMB listing helps to increase the authority it holds and also provide helpful content for Searchers to engage with.

Optimise Your Website

Optimise your website by reviewing content on key pages. Don’t make it an overwhelming task by doing the whole website!

Focus on your Home Page and key services pages.

Check that the page content has clear Heading titles which reflects the service/s on that page. If you can, check the backend of the website and update the Meta data for the page.

Again, ensuring that the Meta data clearly reflects what service is on that page! This is very basic SEO and just one part of the wider optimisations performed during an SEO campaign.

Optimise your website for SIL keywords – that’s Service in Location.

Ie. Are you a hairdresser in Caloundra? Then your site should be optimised for keyword variations based on “Hairdresser in Caloundra”!

Include these keywords across the normal on-page SEO areas – page titles, meta descriptions, content headings, in content.

Also optimise your home page for your primary service area. Even if you service other locations, ensure your home page is highly relevant for your main location.

You can create location-based pages for the other areas.

Set up Online Directory listings. Creating listings with a consistent Name, Address and Phone Number that all point back to your website, establishes positive local links for Google to recognise & credit.

By starting with these couple of items, you ensure you have the basics in place. There’s an ever-growing list of items that can be optimised on your website (thanks Google!), but it’s important to have the primary tactics sorted before moving onto those other items. If you feel your website is lacking, but you’re not sure where, follow this link and run an SEO Audit on your website for free. It will prepare a detailed document, delivered straight to your inbox, breaking down overall SEO performance for your website. Definitely worth it!

In a hurry and want the info, YESTERDAY! Well, don’t worry you can download the Beauty Salon Marketing Guide right now. Just click the button below this blog!

Lauren
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