Working With a Digital Agency in 2020

 

As 2019 comes to a close and the year slowly starts to wind down, are you thinking about your marketing efforts in 2020?

2020 is set to be a huge year I think, with individuals and businesses putting the 20-teens behind them and whole-heartedly stepping into the new decade. Businesses especially are wondering what learnings they can take from the last decade and how they’re going to scale and grow in the 20’s…

For many small businesses, the whirlwind that is digital marketing has felt like it’s been moving at a hundred K’s an hour and they’ve been left in the dust, trying to implement all the trends and understand the changes.

But you’ve probably realised by now that’s not viable, you’re exhausted! And the trends you thought would pass have solidly found a footing in strategy, and the ones you thought were the next big thing have fallen off the radar. It can seem hard for small businesses to compete and stay abreast of the changing digital space.

This doesn’t change the fact that you’ve got some big goals and great ideas for the new year and beyond. Lacking confidence in the implementation though? Totally understandable! You’ve been burned before. You know you’re not an expert in digital marketing, and you certainly don’t have the time to become one. Trying to follow the trends and implement on your own did not work out well.

So that’s why I wanted to break it down for you and explain what working with a digital agency in 2020 would look like for your business. Firstly, I’m pretty obviously talking about working with LMF Marketing – I can’t vouch for every agency sorry.

Let’s jump in then!

Why should you work with a digital agency in 2020?

As we’ve established, your no digital expert and you don’t have any extra hours in your day to become one. Outsourcing your digital marketing allows you to hand over the hard work, you’re no longer bogged down by day-to-day implementation.

You’re still heavily involved in the strategy and long-term planning though. It’s your business, you’re the expert in your arena and so you are still a key player in the long-term vision and goals around marketing efforts. This means you get to be on board for the fun stuff!

Especially for small to medium sized businesses that are ready to step up their marketing efforts, but are not yet ready to introduce a whole new internal department or even a dedicated employee, outsourcing your marketing allows you to scale and increase your digital efforts without the huge cost of hiring.

On top of that, most small businesses look to hire one Junior to help with their digital marketing, assuming that as they’re younger they will have a strong grasp on the ins and outs. This is not the case! Digital marketing is far more complex than that, and in today’s world your efforts need to be supported by a clear strategy.

There’s more than just one area of digital marketing as well; social media, email marketing, content creation, SEO, paid advertising. This is far more than just one person can handle – or be an expert in. Outsourcing to an agency means you’re bringing a whole team of specialists into your corner.

Ways we can work together

Hourly one-on-one:

I offer Strategy Sessions one-on-one which allows me to offer strategic support and bring clarity to your digital space. This helps to reduce overwhelm and provide direction for your efforts.

Depending on your requirements and situation, hourly Consulting may also be suitable for assisting your existing marketing team. If you do have one person overseeing all your efforts, I can sit down with them and provide fresh insights on performance and opportunities.

Strategy Workshops:

If you’re interested in scaling your business and digital efforts but have no idea where to start or if you’re ready to outsource, I can join you for a full day Strategy Workshop where we dive deep into the business, brand, vision and opportunities – finishing with a strategy you can walk away and implement immediately.

All-in-one management:

For those serious about scaling their efforts and implementing a strong digital strategy, we provide holistic digital packages, tailored to your business needs but covering all the bases. This means you can be confident that your digital efforts are not all in one basket, but instead strategically spread across multiple channels for greatest impact and reach. Not only are you implementing a strong strategy with long term vision, but you’re bringing a team of digital experts into your business. Guided by me, it will feel like an extension of your own team. We only work with a small number of clients on the Holistic Digital Package as we provide in-depth marketing support for each of them.

 

The digital space is more important and competitive than ever as we enter in to 2020. Businesses need to be looking at their own unique customer journey online and ensuring they’re providing a tailored experience which guides, informs and supports their customers.

Many businesses have built up a lot of data around their online efforts but have no idea what to do with it or how to extract the key learnings. Implementing a digital strategy which builds off this will help businesses to grow and remain competitive in the 20’s.

Working with a digital agency will allow you to focus on your business day-to-day, bring in a team of experienced specialists and implement a strategy that supports your business growth and goals.

 

Ready to talk more about working together? I’m ready to answer your questions and provide the digital marketing support you’ve always dreamed of!